The Art + Science of “Customer 1st” Digital Communication
At this jam-packed 2 day event, speakers and panels will explore how savvy marketers are connecting the art of paid advertising to the science of engagement marketing to reach the individual level of communication with customers.
Headlining this year’s event:
Ian Schafer, Founder and CEO of Deep Focus, one of the hottest digital agencies on the planet, who will share insights into the “the new era of creativity.”
Louis Slotkin, Leo Burnett Chicago’s lead on the Fifth Third Bank (The Curious Bank) account, who will present “Crash My Party – How to Market in a World Where Participation is Open to Everyone.”
Jason Dailey, SVP of Search, Social and Performance Marketing at MediaVest, who will address an era of “Velocity Marketing” where old marketplace models are broken. Companies win or lose based on how they can harness marketing velocity to stay relevant and capture profitable growth.
Matt Ferguson, Managing Partner at Eric Mower & Associates, who will share a case study on their #PaperBecause campaign for Domtar to show how even a low-tech, everyday item can have a strong digital presence that gets people talking.
Mike Brown, owner of Death Wish Coffee, the world’s strongest coffee, who will share his story on using digital tools to enter and win a contest by Intuit to support small business. The prize? A fully produced ad broadcast during the Super Bowl!
Other speakers will discuss trends such as:
- Building engaging creative
- Maximizing your digital media budget
- Using human data analytics
- Improving mobile location-based marketing with beacons
- Tracking results by device
- Avoiding digital silos on your marketing team
- Turning customer insights into useful actions for customers
- Taking advantage of changes in how consumers use digital media and technology
- How content and automation go hand in hand
- The growing roles of search, mobile, social, display and video
While Digital Dialogue has, for the past few years, focused heavily on consumer packaged goods, this year’s event will turn additional attention to digital marketing in travel, energy, healthcare, banking and other sectors.
The event will take place over two days, March 29-30, 2016 at the Hyatt Regency, 151 W. Fourth Street.
Digital Dialogue is presented by AAF Cincinnati, a non-profit advertising organization.
PAST CONFERENCE PHOTOS
NEW PLACE & TIME!
151 W 5th St, Cincinnati, OH 45202
MARCH, 29 – 30, 2016